FinTech Alliance company Loyalize, which offers a white label customer loyalty solution, has raised £250,000.
In Brief:
Loyalize enables businesses to combine payment and loyalty into a single transaction.
The round included SFC Capital and new and existing angel investors.
The FinTech, founded in 2019, will now add to its development team and build out new platform features.
What does this mean?
In a recent interview with FinTech Alliance, Founder David John said that the loyalty space has somewhat been left behind as many other areas around retail have seen huge innovation. According to John, loyalty is “much more than just rewarding consumers”. “It’s a way for retailers to communicate with customers in a non-invasive manner while gathering valuable data to improve their offering,” he explained, adding that this will be especially vital as customers return to physical stores following Covid-19 lockdowns.
