Loyalize: Will seamless rewards keep customers coming back for more?

Over the past few years, multiple innovations have helped reshape the payment space. But, says David John, CEO of Loyalize, one crucial area has been left behind. While consumer payment processes have consistently been made more frictionless, customer loyalty has not received the same level of attention. For example, a customer can walk into a supermarket and pay with their phone, but they’re still required to rummage around for their plastic loyalty card. John...