From the community

Majority of younger consumers do not admire any brands, new study finds

October 30, 2019 | Customer Engagement
Provided by Qudini
Majority of younger consumers do not admire any brands, new study finds

A new study has found that the majority of younger consumers do not admire any brands.

Key findings: 

70% of Millennial and Gen Z consumers said they do not admire any brands

40% of Millennial and Gen Z shoppers want to try products in-person before buying them

Only 13% of respondents from all age groups go into stores for advice.

Appealing to the needs of Millennials once seemed superfluous - a generation that was overly demanding, unloyal and technology-obsessed - yet, as Millennials age, it has become abundantly clear that their buying behaviours reflect a wider trend taking place in the retail sector rather than a passing, generation-specific fad.

And in the next two decades, where these Millennials and their younger, and arguably more demanding, Gen Z contemporaries, spend their money will ultimately determine the success of individual brands and continue to shape the overall retail landscape.

To gain an in-depth understanding of how Millennial and Gen Z consumers choose to shop, what brands they find appealing, and the true impact their decisions have had on brick-and-mortar retail, we surveyed over 2,000 shoppers of all different age brackets from across the UK.

To discover unique insights into the buying behaviours of these key audiences, 

click here to download our white paper: 'Does your retail offer appeal to youth consumers? ' for free

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