From the community

Majority of younger consumers do not admire any brands, new study finds

October 30, 2019 | Customer Engagement
Majority of younger consumers do not admire any brands, new study finds

A new study has found that the majority of younger consumers do not admire any brands.

Key findings: 

70% of Millennial and Gen Z consumers said they do not admire any brands

40% of Millennial and Gen Z shoppers want to try products in-person before buying them

Only 13% of respondents from all age groups go into stores for advice.

Appealing to the needs of Millennials once seemed superfluous - a generation that was overly demanding, unloyal and technology-obsessed - yet, as Millennials age, it has become abundantly clear that their buying behaviours reflect a wider trend taking place in the retail sector rather than a passing, generation-specific fad.

And in the next two decades, where these Millennials and their younger, and arguably more demanding, Gen Z contemporaries, spend their money will ultimately determine the success of individual brands and continue to shape the overall retail landscape.

To gain an in-depth understanding of how Millennial and Gen Z consumers choose to shop, what brands they find appealing, and the true impact their decisions have had on brick-and-mortar retail, we surveyed over 2,000 shoppers of all different age brackets from across the UK.

To discover unique insights into the buying behaviours of these key audiences, 

click here to download our white paper: 'Does your retail offer appeal to youth consumers? ' for free

More in Customer Engagement

Ask a FinTech: How can client relationships be managed remotely?
Customer Engagement
May 01, 2020

Ask a FinTech: How can client relationships be managed remotely?

This week we asked FinTech Leaders how they can keep looking after their clients and maintain good r...

Retailers' Store Finders are either 'too simple' or 'too complicated'

Posted By The Community

Customer Engagement
October 29, 2019

Retailers' Store Finders are either 'too simple' or 'too complicated'

Are you the type of person who still uses the Yellow Pages to find a store’s location or phone numbe...

Written By: Qudini

GDPR: Snooze and your business will lose

Posted By The Community

Customer Engagement
August 23, 2019

GDPR: Snooze and your business will lose

There’s the old roadside warning: “Tiredness can kill. Take a break.” Our version would read: “GDPR....

Written By: Qudini

Customer Engagement
May 13, 2020

CBI PwC Financial Services Survey Q1 2020

“The FS industry, like all other sectors, has been profoundly impacted by this crisis. The ind...

Customer Engagement
May 13, 2020

Consumer Sentiment Survey - April 2020

Consumer sentiment already showing signs of improvement as confidence grows An upturn in consumer...

Customer Engagement
May 13, 2020

Search insights to help you understand consumers: The U.K. saw rises in 'quietest time to go shopping' and 'app free'

The impact of the coronavirus pandemic has been felt by everyone around the world. As people adapt t...

There are no Events in this category