22 August 2019

GDPR: Snooze and your business will lose

Written By Imogen Wethered in Customer Engagement

GDPR: Snooze and your business will lose

There’s the old roadside warning: “Tiredness can kill. Take a break.” Our version would read: “GDPR fatigue means fines. Don’t take a break.”

Fines issued by the ICO are now a lot tougher – and it’s just the beginning. With updated EU-wide legislation, there are two tiers of administrative fines that can be levied as penalties for GDPR non-compliance:

  • Up to €10 million, or 2% annual global turnover – whichever is greater; or
  • Up to €20 million, or 4% annual global turnover – whichever is greater.

Ouch!

In July 2019, British Airways was issued with a fine of £183 million. In the same month, Marriott hotels received a fine of £99 million for failing to protect the data of some 339 million guest records.

If you use clipboards, paper & pen to capture sensitive personal data like names, addresses, emails and telephone numbers on paper, you are at risk of not being GDPR compliant.

Imagine loose pieces of paper on pedestals, clipboards left in plain sight, remote staff accidentally leaving their paper diaries on a train.

The opportunity for human error is huge and the financial and reputational risk to businesses could be devastating.

And the number of reported breaches is rising fast. The Guardian newspaper reports that data protection complaints have almost doubled year-on-year from 21,019 to 41,661.

Being GDPR safe with paper records is not easy

To avoid a potentially business-crippling fine, businesses need to:

  • create GDPR compliance procedures for each scenario
  • assign GDPR compliance officers for each store location
  • provide initial and on-going staff training
  • carry out regular spot checks
  • ensure secure storage methods for offline data and secure disposal procedures (like shredding or incineration) and more.

Go digital, for GDPR confidence

Digital tools like Qudini’s put GDPR processes in place automatically. So you can be sure that stored data is:

  • collected with consent
  • encrypted
  • only accessible to branch staff
  • set to delete automatically at the appropriate time
  • ISO27001 compliant
  • protected against vulnerabilities.

Ensure greater GDPR compliance, growing your business in the process…

Service providers who have swapped from a clipboard to Qudini have experienced exceptional results, including:

  • Improved sales and loyalty through a better, more informed and engaging customer experience
  • Improved productivity and resource allocation through tools that reduce workplace stress and help your staff to better manage their sales floor activities
  • Capture unique insights on your brick-and-mortar operations.

Impressive results that our clients have seen:

Implementing a digital system for in-store customer management has positive business benefits beyond GDPR compliance. Qudini customers have seen tremendous results, including:

  • 62% walkout reduction for O2 UK
  • 33% average spend increase for a UK eyewear retailer
  • 10% conversion increase for a global travel brand retailer
  • 13% improved productivity for the one of the UK’s largest grocery retailers.

“Undoubtedly it has reduced our walk-out rate.” – Matthew Butler, Branch Manager, NatWest.

“I know exactly what is going on in my store, and it helps me lead my team a lot better.” –Shane Popat, Store Leader, O2.

Up Next ...
21 November 2024

Nubank Explores Legal Domicile Shift to the UK Amid Regulatory Changes

The decision, reportedly under discussion with the UK government, aligns with the UK’s efforts to attract global tech firms

21 November 2024

Machine Learning: Revolutionizing Fraud Detection in Banking

These technologies enable financial institutions to analyze vast amounts of transaction data in real-time, identify suspicious activities, and minimize false positives...

21 November 2024

MeaWallet Partners with Integrated Finance to Enhance Digital Wallet and Secure Card Data Access for Fintechs

The collaboration is set to strengthen digital wallet payments and secure card data access capabilities for fintechs

20 November 2024

Atome Financial Secures $200M Credit Facility to Drive Growth

Atome plans to use the funds to strengthen its technological capabilities and grow its market presence, particularly among underserved, young consumers...

More in Customer Engagement

Ask a FinTech: How can client relationships be managed remotely?

01 May 2020

This week we asked FinTech Leaders how they can keep looking after their clients and maintain good r...

Posted By The Community

Majority of younger consumers do not admire any brands, new study finds

30 October 2019

Gain fresh insights into Millennial and Gen Z buying behaviours by downloading our free white paper....

Written By: Qudini

Posted By The Community

Retailers' Store Finders are either 'too simple' or 'too complicated'

29 October 2019

Are you the type of person who still uses the Yellow Pages to find a store’s location or phone numbe...

Written By: Qudini

Posted By The Community

New Telephone Banking service for deaf or hard of hearing customers

31 January 2019

CYBG has introduced a new, free telephone banking service for customers who are deaf or hard of hear...

Written By: Virgin Money UK

White Papers Customer Engagement

FullCircl: Helping every bank and FSI become digital future ready

16 March 2022

Banks and financial institutions (FSIs) have accelerated their digital transformation efforts in the...

Articles Customer Engagement

The state of CX maturity among midsize and enterprise companies of Europe

14 October 2021

Find out how your business can become a CX Champion.Since London Tech Week, Zendesk has launched the...

Articles Customer Engagement

Store Openings and Closures - 2020

19 October 2020

Could retail and leisure emerge from this challenge leaner and stronger? High street retail and l...

Case Studies Customer Engagement

Study: The Customer-Obsessed Finance Leader in the Age of Data

02 September 2020

Leveraging Data & Analytics to Improve Customer Experience

There are no Events in this category