FinTech Alliance company PrinSIX has unveiled its new Enterprise Platform.
In Brief:
PrinSIX aims to help companies onboard potential customers who do not satisfy traditional scoring models.
The platform aims to change the way people access financial services and utilities, especially for vulnerable customers.
It will enable businesses to understand their customer by assessing applicants in a personalised onboarding journey.
What does this mean?
PrinSIX recognises that customers are unique and that traditional models of affordability and credit scores don’t necessarily cater to all.
When we interviewed PrinSIX founder, Julian Graham-Rack, on developing the product, he explained how technology can be used to gain a fuller picture of the customer:
“While we rely on face-to-face meetings to assess body language, there’s a lot to be gleaned from online behaviours too. We track every click, ever hover, every field entry. If it takes 30 seconds to fill out your date of birth, is it really you? If you take four tries to input your income before being accepted, are you vulnerable and having to game the system?”
He added that his aspiration is to enable a “cohort of one” - “where every customers group is just one customer, understood through an individual journey”.
