HSBC arm HSBC Bank USA has partnered with end-to-end technology platform provider Amount.
Through this partnership, the bank has launched a personalised digital lending platform.
It aims to provide ease of use for US customers who wish to apply for loans online, allowing them to evaluate their loan options.
The Chicago-based tech business has customised its platform for HSBC to keep branding and customer experience seamless.
What does this mean?
Allowing customers to apply for a loan and evaluate their options without visiting a branch speaks not only to the importance of choice and convenience in modern-day banking, but also a prevalent desire among millennial customers to make an independent decision based on information made available, as opposed to being told what is best by an advisor.