01 December 2023

Mastercard launches GenAI retail assistant

Written By FinTech Alliance

Mastercard launches GenAI retail assistant

Mastercard has unveiled a generative AI retail assistant tool that offers shoppers tailored product recommendations.

In brief:

- The Shopping Muse tool promises to re-create the in-store, human experience by translating customers’ colloquial language into tailored product recommendations,

- The tool was developed by Dynamic Shield and Mastercard acquired the tool from McDonald's two years ago

- Shopping Muse recommendations match the users' unique profile, intent, and affinity, and builds on the conversation’s context over time.

What does this mean?

“Personalization gives people the shopping experiences they want, and AI-driven innovation is the key to unlocking immersive and tailored online shopping,” says Ori Bauer, CEO of Dynamic Yield. “By harnessing the power of generative AI in Shopping Muse, we’re meeting the consumer’s standards and making shopping smarter and more seamless than ever.”

Read more here

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