Buy now, pay later business Klarna has launched a new campaign for the UK called #WhyPayInterest.
The campaign aims to highlight the differences between “buy now, pay later” and traditional credit cards in the UK.
One of its key points is that credit cards often charge interest while Klarna offers interest-free options.
The campaign is running across outdoor advertising, online, social media, and print.
What does this mean?
Klarna claims that “buy now, pay later” saved UK customers £76mn in interest charges last year. While the solutions has been in the press lately around a lack of regulation and the FCA has now put together a committee to consider regulating BNPL, Klarna says that it wants to highlight how the credit method can challenge “out-dated business models and products that don’t serve consumers’ best interests”.