Klarna has launched a new platform to connect retailers with social media influencers.
In Brief:
Klarna’s new platform will connect retailers with the right creators and influencers for their target market.
The Creator Platform will also be able to track performance metrics for influencer posts in real time.
It’s already live in the US and has now been expanded to all Klarna’s markets.
What does this mean?
Klarna says 41% of British shoppers who buy for social media already do so through influencer pages. The platform currently offers retailers a pool of over 500,000 global influencers so they can choose the best fit and monitor the results of campaigns with a particular influencer.
