ieDigital acquired Abaka, a London, UK-based artificial intelligence-driven financial software platform.
In brief:
- Abaka will be integrated with ieDigital under the leadership of Jerry Young, Chief Executive Officer (CEO).
- Founded in 2016 and based in the UK Abaka is an AI-driven recommendation engine platform which uses machine learning and behavioural segmentation to predict which products are the most likely to be bought by financial services consumers.
- The acquisition is part of ieDigital’s growth strategy to become a global leader in financial services digital software amid increased demand for hyper-personalised financial experiences.
