Bad Data - Businesses Loses Revenue and Customers Due to Incomplete Information
One in five businesses have lost a customer due to using incomplete or inaccurate information about them according to a new report from Community Hub member Dun & Bradstreet.
The report, titled The Past, Present and Future of Data, surveyed over 500 business decision makers in the US and UK and reveals businesses are missing revenue opportunities and losing customers due to bad data practices.
Nearly a quarter (22 percent) said their financial...