One year ago, the world was a very different place. In our 2019 report, Accelerating competitive advantage with AI, we considered how
UK organisations could scale their use of advanced technologies to better compete at home and abroad. Now, 12 months later, we find the very definition of competitiveness in flux.
With ongoing questions surrounding Brexit and, of course, the seismic shock delivered by COVID-19, the UK finds itself at a crossroads. In both the publicand private sectors, organisations have had to try
to find new ways to remain competitive at a time of unparalleled challenge and disruption.
No surprise, then, that uncertainty abounds. More than a fifth (22%) of UK leaders admit to having scrapped an existing business model entirely withindays of entering lockdown while less than half (49%) believe their organisation is equipped to remain competitive on the global stage at the end of the Brexit transition period. Many more have been forced to fast-track their digital transformation programmes virtually overnight in order to support a new normal of remote working en masse.
But with COVID-19 showing few signs of abating and the EU departure deadline fast appoaching, the issue of economic recovery – both individual and collective – becomes ever more pressing. How can British firms and the UK as a whole not only navigate this period but emerge from it in a position to strengthen, grow and build a better future?