Zendesk: How can FinTechs excel at customer experience?

Zendesk: How can FinTechs excel at customer experience?
Customer experience is a huge opportunity for FinTechs to build relationships and trust with their customers – and getting it wrong can risk losing a reputation they have worked hard to build. Supporting businesses on their journey to create the ideal customer experience (which of course evolves all the time), is FinTech Alliance company Zendesk. We sat down with Andrew Lawson, Senior Vice President for EMEA, to find out more. Can you tell me a bit...

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