Brazil's central bank has given Meta-owned WhatsApp the go-ahead to let users make payments to businesses through its app.
- The feature lets shoppers browse products, add them to a cart and make card payments from their WhatsApp chat.
- The approval comes as Meta seeks to use the Brazilian market as a key test space for business messaging, an area that has assumed greater urgency as Meta's core advertising business has stalled.
- The approval comes as Meta seeks to use the Brazilian market as a key test space for business messaging
What does it mean?
Meta CEO Mark Zuckerberg confirmed the news on Instagram, writing: "The Central Bank just authorized the launch of our new payment feature so people will be able to pay small businesses right on WhatsApp. Excited to roll this out soon."