Embedded finance provider Param, Turkey's largest fintech, has acquired Czech BNPL provider Twisto, initiating its launch across Europe.
In brief:
-Param is accelerating its European expansion plans for its embedded finance products.
-Param has a valuation of $217m, according to its last funding round in 2022, the largest Turkish fintech investment to date.
-It plans, via Twisto’s European licences to offer its embedded finance services, aimed at SMEs and large companies, initially in the UK, Germany, Netherlands, Czech Republic and Poland.
What does this mean?
“Europe is a core focus for us as we continue our bold, yet healthy and sustainable, expansion strategy, Param’s founder and CEO, Emin Can Yılmaz, said.
