12 January 2022

To greenfield or not to greenfield?

Written By Marqeta

To greenfield or not to greenfield?

How this ebook will inform your innovation strategy

New technology and a changing regulatory environment have created fertile ground for unprecedented competition and innovation in banking.

The FinTech challenge in particular has driven significant disruption in the sector.

In response, a number of long-established financial institutions have opted to build ‘greenfield’ digital banks. But, as innovation pathways go, this isn’t suitable for everyone and banks are executing a variety of effective strategies includingsystemic transformation, open banking collaboration and investing in techstartups to name but a few.

No matter which strategy you opt for, we’re confident the insights in this ebook, pulled from a wide range of industry stakeholders, will help galvanise your own thinking around banking innovation.

As you read through the book, you’ll hear from 32 European banking leaders, who offer their thoughts on the current and future landscapes of banking. Importantly, they also share ideas and experiences relating to their own unique digital transformation journeys. Taken together, we aim to put you in a strong position to forge ahead with a winning innovation strategy - in order to meet new competitive headwinds and soaring consumer demand for digital banking solutions.


Read the Ebook here.

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