Dreams, a FinTech startup based in Sweden, has raised €9mn in a seed round.
In Brief:
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Investors included AXA Investment Managers, Storebrand and Ålandsbanken.
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Dreams is an app that uses behavioural science to help users meet their financial goals.
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Its partnership with AXA IM will help develop security capabilities.
What does this mean?
The app targets millennials who often reportedly struggle to save money. Millennials have similar goals to other generations (to purchase a house or go on holiday) but often different values and want to save in different ways. Apps such as Dreams make saving more convenient and as such have proved very popular among the 25-39 year old market.
