The bank is “edg[ing] closer to IPO” and has ambitious growth plans for 2024.
In brief:
- Starling Bank is kicking off the new year with a new brand platform, celebrating the people behind banking.
- ‘The Bank Built For You’ platform highlights the bank’s money-management tools and how they fit into all the aspects of different people’s lives.
- The new brand push comes with a 25 per cent headcount increase in its marketing communications function which it has recently restructured and comes with ambitious growth plans for 2024.
What does this mean?
“We’ve loved sending sheds and people into the stratosphere over the past few years – who wouldn’t? But this time, it felt right to give real human moments the same cinematic treatment,” Starling Bank head of creative Eve Stepney said. “There’s a story behind every pound earned, saved and spent, and everyone involved brought their own weird, joyful, complex money experiences to the creative process. We’re excited to tell even more of these stories through the lens of this new platform.”
