Shaping FinTech: Marketing and Communications – what we learned

There’s no point building an amazing product if nobody ever finds out about it. FinTechs in our community have many different challenges in truly standing out but also getting the message across to customers about how their solution can really make a difference. This can be both on the direct to consumer (B2B) side, but also on the B2B side as a vendor or supplier looks to help its customers grow and develop. As part...