Rizq: understand your customers to build products with purpose

The Muslim community in the UK remains financially underserved. Alternative Islamic digital banking app Rizq aims to disrupt this market, as CEO and Co-Founder Akmal Saleem explains. Saleem is on a mission to solve the biggest banking problems faced by the majority of UK Muslims. Coming from a non-banking background, he says, has given him a problem-first approach and a fresh perspective. “We position ourselves as more of a technology company – that...