02 January 2020

RBS turns to influencers to promote Bó

Written By FinTech Alliance

RBS

RBS turns to influencers to promote Bó

RBS has recruited a number of social media ‘influencers’ to promote Bó.

In Brief:

  • The campaign involves sponsored Instagram posts as well as using TikTok.

  • It’s run jointly by RBS and Visa.

  • Bó was launched in November and aims to bring digital banking to RBS’ younger customers.

What does this mean?


The social media campaign is a sign that Bó wants to appeal to the youth market and is listening to the needs of that segment. Influencer campaigns have proved successful for other challenger banks in the past, and the new year is a good time to kick this off while consumers are resolving to budget and overhaul their finances.

 

 

 

Up Next ...
22 February 2024

Former Virgin Money CEO appointed to chair Ozone API’s Board

Dame Jayne-Anne Gadhia selected as new Chair of the Board ...

22 February 2024

FinTech Wales appoints new chief executive

FinTech Wales, the independent membership association and champion of the ...

22 February 2024

Zumo hires Head of Sales to spearhead its growth

Zumo, the B2B digital assets infrastructure that prioritises sustainability, has ...

21 February 2024

Monzo targets £4bn valuation in fresh funding round

Fintech could finalise deal in next two weeks to raise ...

More in Banking

Monzo targets £4bn valuation in fresh funding round

21 February 2024

Fintech could finalise deal in next two weeks to raise ...

Monzo reaches 9 million customer milestone

15 February 2024

Monzo now has more than 9 million personal account customers, ...

JPMorgan Chase dominates AI research in banking

09 February 2024

JPMorgan Chase has consolidated its reputation as an AI research ...

HSBC partners Google Cloud to back climate tech firms

09 February 2024

HSBC has joined forces with Google Cloud to offer venture ...

White Papers Banking

Navigating the challenges of working with banks

12 June 2023

Banks and FinTechs are increasingly in need of each other. For incumbent banks, especially, the adop...

White Papers Banking

EPAM Continuum: Consumer Banking Report 2022

09 November 2022

EPAAM Continuum has released its third annual consumer banking report. Surveying 26,000 people...

White Papers Banking

How to Choose the Right Core Banking Provider: 5 Key Takeaways

03 March 2022

Market pressure, changing consumer expectations and rapid developments in technology; combined, thes...

White Papers Banking

McKinsey’s Global Banking Annual Review

20 December 2021

Updated annually, our Global Banking Annual Review offers the best of our research and insights into...

There are no Events in this category