02 January 2020

RBS turns to influencers to promote Bó

Written By FinTech Alliance


RBS turns to influencers to promote Bó

RBS has recruited a number of social media ‘influencers’ to promote Bó.

In Brief:

  • The campaign involves sponsored Instagram posts as well as using TikTok.

  • It’s run jointly by RBS and Visa.

  • Bó was launched in November and aims to bring digital banking to RBS’ younger customers.

What does this mean?

The social media campaign is a sign that Bó wants to appeal to the youth market and is listening to the needs of that segment. Influencer campaigns have proved successful for other challenger banks in the past, and the new year is a good time to kick this off while consumers are resolving to budget and overhaul their finances.




Up Next ...
08 February 2023

FinTech Alliance partners with Seedrs to facilitate funding opportunities for founders

Today, FinTech Alliance -the Government-backed digital ecosystem that brings together ...

08 February 2023

Billing Better acquires Homebox

Billing Better, the leading UK bills management company, has announced ...

08 February 2023

New tech solution helps businesses fight $2trn global financial crime

Featurespace has been awarded two new patentsIn Brief: - Featurespace, the ...

08 February 2023

OakNorth set to close Fluidly following 2021 acquisition

The landmark acquisition for OakNorth came 18 months after it ...

More in Banking

Starling Bank expects to see profits continue to grow this year

09 January 2023

Starling Bank Founder, Anne Boden, expects profits to quadruple this ...

UK banks form company to develop shared banking hubs

21 December 2022

The UK's top banks have come together to develop shared ...

OneBanx raises £1.27mn crowdfunding round

16 December 2022

OneBanx, a business aiming to offer branch banking to those ...

Virgin Money, Youtility partner to support customers with cost of living

16 December 2022

Virgin Money has partnered with Youtility to help customers save ...

White Papers Banking

EPAM Continuum: Consumer Banking Report 2022

09 November 2022

EPAAM Continuum has released its third annual consumer banking report. Surveying 26,000 people...

White Papers Banking

How to Choose the Right Core Banking Provider: 5 Key Takeaways

03 March 2022

Market pressure, changing consumer expectations and rapid developments in technology; combined, thes...

White Papers Banking

McKinsey’s Global Banking Annual Review

20 December 2021

Updated annually, our Global Banking Annual Review offers the best of our research and insights into...

White Papers Banking

Banking as a Service: the future of financial services

09 December 2021

Traditional banking business models are outdated and costly. So how can banks adopt a better model t...

There are no Events in this category