14 February 2020

RBS rebrands as NatWest Group

Written By FinTech Alliance

RBS rebrands as NatWest Group

RBS is rebranding as part of a strategic rethink and fresh start.

In Brief:

  • CEO Alison Rose has unveiled a new strategy which includes reducing the company’s investment bank business.

  • The whole company will rebrand as NatWest, but Ulster Bank and Royal Bank of Scotland will remain the same.

  • A small business called RBS International will also remain.

What does this mean?

The new strategy unveiled on Friday seeks to make the most of the more profitable areas of the business and boost the company’s brand. As NatWest has long been the company’s customer-facing brand, accounting for about 80% of revenue, it should be familiar and have a reputation the bank can build on. NatWest Group also has a new set of green targets which look to halve tha bank’s climate financing by 2030.

Read more here.


Up Next ...
23 July 2021

Ask a FinTech: Has FinTech paved the way for millennials to turn saving into investing?

Personal finance apps are making savings easier, and have brought ...

23 July 2021

ANZ spins off venture and incubator business 

ANZ has decided to make its venture and incubation business ...

23 July 2021

Visa is snapping up Currencycloud

Payments giant Visa has agreed to buy global foreign exchange ...

23 July 2021

Spendesk raises €100mn

Spendesk, a French money management platform, has raised €100mn Series ...

More in Banking

Bankers say branch model won’t last five years 

01 July 2021

In a recent survey 65% of banking executives said the ...

Goldman Sachs looks to shake up UK transaction business market

22 June 2021

The US giant will launch Transaction BakingIn BriefThe offering brings ...

Virgin Money Australia partners with Temenos for digital banking 

09 June 2021

Virgin Money Australia’s digital challenger bank has gone live on ...

Zeta becomes unicorn thanks to SoftBank’s Vision Fund 

25 May 2021

Banking technology startup Zeta has been valued at £1bn following ...

Articles Banking

ESG and banking - A chance to rethink strategy

20 May 2021

Why banks must assess their strategies in the context of ESG to transform and reaffirm their purpose...

White Papers Banking

The future of the UK financial services ecosystem

18 May 2021

There’s no doubt we’re on the cusp of a major shift in financial services in the UK. In our latest w...

White Papers Banking

The Banks and the Fintechs: Creating Better Banking Together

11 May 2021

How will the partnership between banks and fintechs benefit consumers?As the demand for personal fin...

Articles Banking

New cost imperatives in banking - Gaining greater efficiency

04 May 2021

The cost agenda has propelled to one of the top priorities for banks around the world as a result of...

There are no Events in this category