Protection Guru has been awarded the 'Disrupter of the Year' at the Europe Tech Awards for their innovative Protection Guru Pro service. This service is designed to help advisers adapt to changes in protection advice delivery under the new Consumer Duty guidelines.
- Protection Guru was recognized as the leading disrupter in European Fintech, surpassing competitors like Timeline, Aventure, Napier AI, and PayTic. This award highlights their significant impact on the industry.
- The win acknowledges Protection Guru's role in transforming the life insurance market by providing tools that enable advisers to recommend better consumer outcomes and shift sales from cheaper to more valuable policies.
- Protection Guru Pro offers a comprehensive value-based assessment of various life insurance types, aligning with the FCA’s Consumer Duty requirements. The service includes innovative features like "Designed by Doctors" and integration with Underwrite Me's real-time electronic underwriting service.
Commenting on the award, Protection Guru founder and CEO, Ian McKenna said "This is a testament to the hard work and dedication of the whole Protection Guru team to lead industry innovation and change in the UK and globally. The judges said it felt like Protection Guru “Pro” is ‘really making waves in the industry’ and that’s exactly what we set out to do."
