AI FinTech Personetics has raised $75mn investment.
In Brief:
- Personetics’ B2B offering uses AI to help financial institutions build a more personalised service.
- It is currently used by banks including Santander and Metro Bank.
- The investment comes from global private equity firm Warburg Pincus.
What does this mean?
Personetics’ tech solution analyses customer data to measure behaviour and improve personalisation, in turn boosting engagement. This is something banks are now having to compete with FinTech challengers to achieve. With the new funding and support from Warburg Pincus, Personetics sees its next step as global expansion.
