Yes, you’re reading it right. Neuromarketing and fintech as definitive tools to increase the sales of your eCommerce portal (in the short and long term). If you have read any of our previous posts, you will know that at PayXpert we are committed to solid, future-oriented sales strategies. Not only do we want to help you sell more, but we also want those customers to have a good experience and come back. We want to help you build loyalty.
Neuromarketing in eCommerce: how your customer makes (or does not make) the decision to buy from you
According to Roger Dooley, consultant, one of the main factors behind the purchase decision is the confidence that the eCommerce portal inspires in the visitor. In other words: trust is one of the main causes of the conversion of a lead into a buyer. Does your website inspire enough confidence? Do you have a secure payment gateway in which your customers are willing to enter their personal data? If you want to know what lies behind a trusting relationship between shop and customer, keep reading.
Strategies to sell more online: payment tools to provide the best user experience
According to the Business School of Innovation and Entrepreneurship, it takes our brain 2.5 seconds to decide if your online shop is trustworthy or not, and that 95% of purchase decisions are unconscious. Yes, you may not be very clear about what all this means. Basically, the design of your website must be as intuitive as possible, and you have little time to show your lead (potential customer) the reasons to make him see that your eCommerce portal is reliable.
Some examples of how to optimise your resources to generate more lead conversions are:
- Keep the shopping cart in a visible place: most often it is in the upper right corner. This way, you speed up the interaction of the user and optimise their visiting time.
- Call to action: short and concise. Remember: your client's visiting time is limited, as is the attention they will devote to you. No long, convoluted texts nor texts with complicated calligraphies. You want your web design to be as clean and light as possible.
- Make the reviews visible: this is one of the sections that give your online business the most credibility. Testimonials from real customers about their experience on your website. Keep an eye on them regularly to make sure you solve any kind of incident.
But it's not just about design. The user experience is hidden behind every little detail. Neuromarketing also teaches us to identify our customers' pain points in order to achieve the best user experience in the purchase process of our online business.
If you want to know more about how neuromarketing and financial technology can help you develop a strategy to sell more online, do not hesitate to visit our website, and discover why it is worth having a financial partner.
