A new independent survey of more than 1,000 European business leaders, by Vodeno/Aion Bank, has found 51% expect Banking-as-a-Service (BaaS) to make traditional banking obsolete
In brief:
58% said BaaS providers offering a licence alongside a tech solution will shape the BaaS market in the years to come
56% believe the cost-of-living crisis will be a catalyst for BaaS adoption
Nearly a quarter (24%) called for BaaS providers to show a better understanding of their customer journey
What does this mean?
Wojciech Sobieraj, CEO of Vodeno, said: "Platform banking - where financial products are embedded in the customer journeys of brands people use everyday - is the future. We know that companies looking to implement BaaS also want care-free products and services, with the technology, necessary licence and regulatory checks offered in one combined solution.”
