Mastercard, Squarespace and Hello Alice have collaborated to launch Digital Doors
In Brief:
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Digital Doors is a curriculum which aims to help small businesses reopen after lockdown.
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It will equip companies with resources and guidance for digital transformation.
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The content includes guidance on developing a website, building an online brand and email marketing.
What does this mean?
With the impact of Covid-19, many businesses will have to adapt to a decrease in footfall and customers who are apprehensive about going into shops. Therefore many that have been largely physical will have to bring their business online, whether that’s to advertise, deliver or to offer a full ecommerce proposition. This will be a particular challenge for smaller businesses, but Mastercard hopes to equip them with the right knowledge to move forward.
