23 June 2022
Written By FinTech Alliance in Payments
Payment giant Mastercard has released a new album including its “sonic brand”.
In Brief:
The sonic brand was released in 2019 as Mastercard also removed its name from its logo.
The idea is for consumers to associate the sound with Mastercard as they would its visual branding.
The new album, Priceless, features the branding integrated with every song in some way.
The decision, reportedly under discussion with the UK government, aligns with the UK’s efforts to attract global tech firms
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