Mastercard, Ant Group, BBVA and other financial and technology companies have joined a new partnership to encourage green consumer behaviour.
In Brief:
The Green Digital Finance Alliance has launched Every Action Counts.
Every Action Counts is a coalition with the goal of creating a billion “digital green champions” by 2025.
The network will share best practices to encourage people to take “green” actions.
What does this mean?
While many FinTechs are focusing on helping businesses themselves meet their ESG goals – you can read more about these in our recent report – this network focuses on individual actions like travelling to work by bus instead of car.
