Filipino boxer, Manny Pacquiao, has launched his own cryptocurrency: the PAC Coin.
In Brief:
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The currency was launched at a free concert in Manila and can be used to buy the boxer’s merchandise and interact with him on social media.
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Pacquaio has inspired fellow celebrities, tennis player Caroline Wozniacki and singer Jason Derulo, to release their own cryptocurrencies through GCOX.
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The PAC Coin has a circulating supply of 7.71bn.
What does this mean?
Celebrities are fast entering not just cryptocurrency, but the world of FinTech in general – Snoop Dogg backs Swedish online bank Klarna while Will.i.am is on Atom Bank’s board of advisors.