FinTech Alliance company Loyalize has partnered with TrueLayer to help retailers engage loyalty members.
In Brief:
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Loyalize is a white label platform that combines payment and loyalty into a single transaction.
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It will integrate with TrueLayer’s APIs.
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This will allow retailers to access data sets to power their loyalty programmes.
What does this mean?
Many businesses have digitally transformed their entire payments process to make it seamless and improve the customer experience – but as of yet consumer loyalty has remained largely untouched. Loyalize aims to integrate loyalty programmes within the payment experience to help businesses move away from plastic cards that are currently impersonal and time consuming, to help cut costs and gather data to transform the customer experience.
The TrueLayer partnership will strengthen Loyalize’s ecosystem of transaction partners and will allow it to offer clients the tools to deliver frictionless loyalty. Loyalize’ CEO and Co-Founder David John commented: “With its deep expertise in open banking and track record of innovation, TrueLayer will help us develop and deliver the features and scalability our customers are looking for. We’re thrilled to partner with TrueLayer to accelerate our growth and transform the way retailers and customers engage with one another.”
