27 March 2023

Klarna uses ChatGPT for product recommendations

Written By FinTech Alliance

Klarna uses ChatGPT for product recommendations

Klarna has built a plugin for ChatGPT that will provide personalised product recommendations

IN BREIF:

- Shoppers can install the Klarna plugin from ChatGPT's plugin store then ask for ideas

- The plugin will offer curated product recommendations

- These recommendations will be supported by product links via Klarna’s search and compare tool

What does this mean?

Sebastian Siemiatkowski, CEO, Klarna, says: "I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, i.e. would my mom understand and benefit from this. And it does because it’s easy to use and genuinely solves a ton of problems - it drives tremendous value for everyone."

Read more here.

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