Klarna has built a plugin for ChatGPT that will provide personalised product recommendations
IN BREIF:
- Shoppers can install the Klarna plugin from ChatGPT's plugin store then ask for ideas
- The plugin will offer curated product recommendations
- These recommendations will be supported by product links via Klarna’s search and compare tool
What does this mean?
Sebastian Siemiatkowski, CEO, Klarna, says: "I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, i.e. would my mom understand and benefit from this. And it does because it’s easy to use and genuinely solves a ton of problems - it drives tremendous value for everyone."
