Buy now, pay later business Klarna has extended its shopping app to track all online purchases.
In Brief:
Klarna has decided to extend its app to enable customers to view online ordering history.
This tracking will extend outside of purchases using Klarna.
It will give consumers a single “dashboard” so they can see the full details of all the products they’ve purchased online.
What does this mean?
This is all part of Klarna’s effort to go beyond being known for “buy now, pay later” and be involved in all part of a consumer’s spending journey. Head of Klarna UK, Alex Marsh, says this will give customers “more control over their personal finances”.
