Buy now, pay later platform Klarna is rolling out a widget to help users find the best deals.
In Brief:
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It’s launching alongside the Wish List function in time for the holiday season.
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Consumers can see where items they save go on sale or are part of a deal.
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The iOS widget will give real-time updates on price changes and will be a permanent extension of the app.
What does this mean?
Klarna is making a big effort to include personalised content on its platform at the moment, transforming into more than just a credit provider.
Senior Product Director Daniel Lange said that Klarna will play an important part in “simplifying” the shopping period over the holidays. “With these new features, we want shoppers to feel in control while getting access to all of the best products and brands in a simple and tailored way,” he comments.
