Klarna has purchased PriceRunner, a price comparison website.
In Brief:
PriceRunner operates in Sweden, Denmark, Norway and the UK.
It compares 3.4mn products from 25 countries.
The acquisition will help Klarna add new features like reviews and price comparison to its app.
What does this mean?
This is another part of Klarna’s goal to own the entire customer journey – having begun its presence at the point of sale, it’s now adding new features to help people find products and has also used its payments capabilities to offer “pay now” - so people can use the Klarna platform even if they do not want to access credit.
Moreover, PriceRunner’s tech will enable Klarna to benefit the merchants on its platform by offering data insights and marketing opportunities.
