22 July 2022

Klarna adds loyalty and in-store payment features to UK offering

Written By FinTech Alliance

Klarna adds loyalty and in-store payment features to UK offering

Klarna, a leading global retail bank, payments, and shopping service announced the launch of its new Loyalty Card feature in the Klarna App.

In brief:

- This allows users to store and access all of their physical loyalty cards as digital versions

- Powered by Klarna’s successful acquisition of mobile wallet provider Stocard in 2021, the new Loyalty Card feature in the Klarna App

- According to a 2022 study, 87% say loyalty programs influence them to buy again from a brand. However, today many loyalty programs require consumers to carry a physical card with them, which consumers find inconvenient.

What does it mean?

Björn Goss, Product Director at Klarna and Founder of Stocard: “Physical loyalty cards are an inconvenience in today’s digital world and are therefore often left at home, resulting in consumers missing out on deals and merchants losing a prime opportunity to reinforce brand loyalty.”

Read more.

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