Klarna, a leading global retail bank, payments, and shopping service announced the launch of its new Loyalty Card feature in the Klarna App.
In brief:
- This allows users to store and access all of their physical loyalty cards as digital versions
- Powered by Klarna’s successful acquisition of mobile wallet provider Stocard in 2021, the new Loyalty Card feature in the Klarna App
- According to a 2022 study, 87% say loyalty programs influence them to buy again from a brand. However, today many loyalty programs require consumers to carry a physical card with them, which consumers find inconvenient.
What does it mean?
Björn Goss, Product Director at Klarna and Founder of Stocard: “Physical loyalty cards are an inconvenience in today’s digital world and are therefore often left at home, resulting in consumers missing out on deals and merchants losing a prime opportunity to reinforce brand loyalty.”
