Ask a FinTech: How do you market your products to the right customers?

The world of FinTech is full of new, exciting products for both businesses and consumers. But how do you get yours in front of the right people – and keep them interested? This week, we asked those in both the B2B and B2C worlds how they truly connect with their customers. “You must develop a deep understanding of who your customer is,” says Michael Treacy, European Marketing Manager at AirWallex. “What are their goals? What...