02 August 2022

FCA focuses on misleading investment advertisements

Written By FinTech Alliance

FCA focuses on misleading investment advertisements

The FCA has increased regulation around misleading high-risk consumer investment adverts

IN BRIEF:

The regulation requires companies advertising to provide clearer language on the risk warnings of investments 

It will also ban incentive schemes that can promote unwise financial decisions such as ‘refer a friend’

This regulation is the next step in the FCA’s Consumer Investments Strategy, following their implementation of a consumer duty last week

What does this mean?

Sarah Pritchard, executive director of markets at FCA: “Our new simplified risk warnings are designed to help consumers better understand the risks, albeit firms have a significant role to play too. Where we see products being marketed that don’t contain the right risk warnings or are unclear, unfair or misleading, we will act.”

Read more.

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