It will provide Twitter users with real-time prices for crypto, stocks and other assets
IN BRIEF:
- The feature will provide Twitter users searching for "$Cashtags" such as $TSLA or $BTC with real-time prices and direct them to the eToro platform to invest in them
- Since Twitter added pricing data for $Cashtags in December the social media platform has recorded 420 million searches
- The expansion of $Cashtags aligns with Twitter owner Elon Musk's plans to integrate financial services into the platform as part of his intentions to create a "super app"
What does this mean?
"We are pleased to partner with eToro to provide Twitter users with additional market insights and greater access to investment capabilities. Twitter will continue to invest in growing the #FinTwitter community,” Chris Riedy, vice president of global sales and marketing at Twitter, said in the press release.
