AI-powered wealth management platform Era has secured $3.1m seed in a funding round led by Northzone.
-The startup was founded by fintech veterans CEO Alex Norcliffe and chief operating officer Lindsay Brady who collectively have worked across Stripe, Google Pay, Apple, Square and Samsung.
-Combining AI with human expertise, Era uses both advanced models and human advisors to personalise responses to each user, whether they’re asking about budgeting or investment portfolios.
-The funding round was supported by Protagonist, Designer Fund and angel investors from Stripe, Plaid, Google, Netflix and Pipe.
What does this mean?
“At Era, we're reshaping the financial landscape to make expert advice attainable for everyone, irrespective of their existing knowledge or funds in their bank account. We want to empower anyone to manage their money like experts, without needing to be one themselves.”