DirectID bolsters commercial team with key industry hires

Edinburgh, UK - 18 February 2022 - Global credit and risk platform DirectID announces seven new hires to their commercial team as they eye expansion into new markets. The move follows the completion of a $3M bridge funding round led by Hong Kong based venture capital firm QBN Capital. 

Nicholas Tuttelberg joins DirectID as Director of Business Development. He specialises in the development of credit risk and customer decision management solutions for organisations operating in the Financial, Retail, and Telecommunications industry. He joins from Experian and brings with him over 20 years’ expertise in risk, software, and analytical data solutions. He has held senior positions previously at TransUnion, Reunert Group, Nedbank, and Standard Bank. Tuttelberg is based in Cape Town, South Africa, and will lead the business growth for Africa. Tuttelberg says with his new role he aims to become the ‘trusted digital’ and ‘insight’ partner to all businesses in Africa. 

Damiano Cracolici joins DirectID as Director of Business Development. Damiano brings valuable experience in the deployment and enhancement of data-driven business processes and solutions across the credit and risk lifecycle. Having previously served at TransUnion, FICO, and Experian, Cracolici brings with him 20+ years of experience in credit information and decision support services in the UK, Europe and emerging markets. He has provided consultancy and advice in a wide range of financial services organisations and a number of other vertical markets. Cracolici is based in the UK and will take point on DirectID’s insurance sector clients. 

The growing fintech has also added four sales graduates to their commercial outfit, complimenting the significant industry experience of the broader commercial team. The graduates were hired through the IT Technical Sales apprenticeship training programme at Pareto Law, a global market leader in sales recruitment and sales training. Through Pareto, the team of Business Development Executives will continue to build upon their learning and development, while gaining invaluable hands-on experience in their employment at the rapidly growing fintech. 

Completing the new tranche of hires, fellow Experian alumnus, Lee Sansom, will lead the new graduate team. He joins DirectID with a decade of experience in business development with B2B SaaS providers.  This move further demonstrates DirectID’s commitment to nurturing young talent, having recently participated in the UK Government Kickstart Scheme.

Clare McCaffery, Chief Commercial Officer at DirectID, said:

I am delighted to be joined by such a prestigious group of colleagues. Having worked with both Nick and Damiano previously I know our growing client base will benefit from their vast experience and consultative approach. It is equally an honour to enable the talented BDE team as they start their careers after gaining exceptional academic qualifications. I am sure that under the guidance of Lee’s hands on leadership approach they will help us to expand DirectID across many markets over the next 12 months.

DirectID’s platform, data, and unique insight engines offer decision makers a more comprehensive view of applicants and customers across the credit lifecycle. This enables more informed and appropriate decisions.

Credit decisions are traditionally based on historic transactions, which are obtained from Credit Reference Agencies, or on self-declared information provided by the consumer. These information sources are often out-of-date and can only provide a partial view of the customer’s credit history or current financial health.

Broad adoption of PSD2 and open banking adoption in Europe and the UK has paved the way for the development of innovative services based on bank data.

DirectID has developed a market leading credit & risk platform that powers some of the world’s largest brands. Data obtained, with explicit consent, directly from consumer’s bank account is real-time, verified, incorruptible, and guaranteed to be accurate. Applying advanced modelling techniques, DirectID also provides unique insights into customers' financial status, which enables decision makers to have a more precise view of credit risk and to make faster, more accurate and personalised decisions.

Based in the UK, DirectID’s reach is global and rapidly growing, with over 13,000+ bank connections giving them access to 1.5bn users in over 45 countries. The fintech operates across banking, consumer and SME lending, utilities, gambling and gaming, the gig economy, and many more sectors.