Sustainability tech platform Clarity AI has partnered FinTech Klarna to offer its data and capabilities to promote to the latter’s shoppers environmentally conscious brands.
In brief:
- The Swedish payments group is using Clarity AI’s data and capabilities to promote environmentally conscious brands to 150 million shoppers
- Klarna’s customer base will be provided with the necessary information to make sustainable choices when shopping
- Clarity AI analyses more than 50,000 companies, 320,000 funds, 198 countries and 188 local governments. It delivers data and analytics for investing, consumer research, corporate research and reporting for sustainability regulations worldwide.
What does it mean?
Salah Said, head of sustainability at Klarna, said “in 2021, Klarna introduced the CO2e emissions tracker, which brought to life one of the largest awareness efforts on carbon footprints ever made. Now, we are taking it one step further by providing Klarna’s more than 150 million shoppers with reliable and transparent metrics for electronics brands, helping shoppers to not only understand the impact of their purchases but also to make more environmentally conscious decisions going forward.”
