Blackhawk Network (BHN) is working with Visa to move its network branded prepaid products distributed by third-party retail networks from plastic to paper-based materials.
In brief:
-The switch will begin in the US, Canada and Australia later this year
-This could impact over 350 million open loop and multi-branded products produced by BHN and up to another 700 million third-party cards
-The firm says that its decision will have a significant green impact while offering minimal disruption to merchants, issuers, brands, and customers.
What does this mean?
Talbott Roche, CEO and president, BHN, says: "Our mission is to lead the prepaid and gift card industry’s shift from plastic to more sustainable and responsibly sourced materials—and we’re delivering.
