Acorns Grow Inc, or ‘Acorns’, has welcomed two new celebrity investors.
In Brief:
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Jennifer Lopez and Alex Rodriguez have both invested in the platform.
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They join celebrities like Ashton Kutcher as well as big businesses like PayPal.
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Acorns is a microinvesmtent platform that rounds up ‘spare change’ from debit card purchases to be automatically invested.
What does this mean?
The addition of the likes of J-Lo hasn’t happened by chance – a key part of the FinTech’s marketing campaign is to get celebrity influencers on board. That’s not to say Acorns doesn’t mean business, however, with aspirations of transitioning to a digital bank.
