01 November 2021

abrdn (formerly Standard Life Aberdeen) buys Finimize

Written By FinTech Alliance

abrdn (formerly Standard Life Aberdeen) buys Finimize

Asset management business abrdn has acquired investment platform Finimize. 

In Brief:

abrdnis an asset management company offering increasingly digitalised investment options to its customers. 

Finimize is a subscription based investment platform 

It offers users insights into investments for an annual fee. 

What does this mean?

The move is part of an increasing push to digital which has included a rebrand to abrdn. The asset manager also recently purchased FinTech Nucoro’s customer facing wealth management business, Exo Investing. 

CEO Stephen Bird said the Finimize deal “further supports our strategic ambition to deliver client-led growth through enabling our clients to be better investors”.

Read more here. 

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