White Papers

A Roadmap For FinTech Firms Entering Fast-Growing Emerging Marketing

January 09, 2020 | FinTech
A Roadmap For FinTech Firms Entering Fast-Growing Emerging Marketing

Fintech firms are finding growth opportunities establishing a presence in emerging markets. This paper provides case studies and market analysis from the Arab Middle East and Africa as examples of fast-growing economies, open to best-in-class solutions, with both wealthy and underbanked populations. Key go-to-market findings serve to inform fintech firms, investors and others about participating in the region. Sponsored by the Dubai International Financial Centre Authority.

Key Findings:

  • Which countries in the region are showing traction in particular technology segments
  • What accommodations by regulators are making it more efficient to demonstrate new solutions
  • How to use certain Middle East locations as launch pads into the rest of the region
  • Whether to leverage an accelerator program to build sales and partnership relationships and validate one's solution fit locally
  • The paper features 1-page case studies and key insights from progressive fintech startups and established financial solution providers who have made local inroads

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