Case Studies

2018 U.K. Prepaid Gift Cards Survey

March 01, 2019 | Customer Loyalty
2018 U.K. Prepaid Gift Cards Survey

This paper tries to understand and track trends in physical or eGift/digital gift card usage among both gift card purchasers and gift card receivers. It also looks at the generational use of gift cards as well as their wider impact on the economy and consumption.

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