The MENA Fintech Association (MFTA) is thrilled to announce the appointment of Zumo’s Amelie Arras as the new Co-Chair of the MFTA Sustainable Fintech Alliance. Joining forces with esteemed sustainability advocate Gihan Hyde, this dynamic leadership duo is set to drive innovative and impactful initiatives aimed at advancing sustainability in the fintech and digital asset sectors.

In her new role, Amelie Arras will bring her expertise in championing sustainable growth through technology and collaboration. She expressed her enthusiasm for the role, stating:

“I am honoured to join as co-chair of the MENA Fintech Association Sustainability Alliance, to champion the incredible potential of the fintech and digital asset sectors in creating sustainable opportunities for both people and the planet. The journey toward meaningful impact requires strong collaboration across everyone in our industries, and that is precisely what the Sustainability Alliance aims to foster. By encouraging education, upskilling, and the exploration of innovative technologies, our goal is not only mobilising the sector but also empowering the UAE to lead by example on global sustainability. Together, we can drive change that resonates far beyond our industry.”

This appointment aligns with the UAE's commitment to sustainability and innovation as the nation continues to set benchmarks for environmental stewardship and technological progress on a global scale.

Nameer Khan, Chairman of the MENA Fintech Association, welcomed Amelie to the Alliance with high praise:
 

"Amelie Arras is a visionary leader whose dedication to sustainability and innovation is truly inspiring. Her appointment as Co-Chair of the Sustainable Fintech Alliance underscores our commitment to fostering collaboration, education, and technological advancements that drive meaningful change. Together with Gihan Hyde, I am confident that Amelie’s leadership will help us empower the fintech sector to play a pivotal role in achieving a sustainable future for the MENA region and beyond.”

Under the stewardship of Amelie Arras and Gihan Hyde, the MFTA Sustainable Fintech Alliance will continue its mission to encourage green finance, support education and upskilling in the sector, and drive cross-industry collaboration to meet global sustainability goals.