Visa has established an AI Advisory Practice, a move aimed at providing clients with valuable insights and recommendations to harness the potential of artificial intelligence and generative AI.
In brief:
-The global digital payment company’s extensive experience in AI implementation spans over three decades, with an investment of over $3billion in AI and data infrastructure in the last decade.
-The objective is to assist clients in crafting responsible AI strategies and effectively utilising AI to achieve specific business goals, such as market expansion, product design, customer acquisition, engagement enhancement and fraud prevention.
-Visa’s AI Advisory Practice will tap into VCA’s global network of over 1,000 consultants, data scientists and product experts across 75 offices worldwide.
What does this mean?
“AI is not just reshaping industries worldwide – it’s revolutionising them, and the payments sector is at the forefront of this transformation,” said Carl Rutstein, global head of advisory services