One in three still prefer to do all their banking in person according to a recent survey by Accenture
IN BRIEF:
The survey of over 2,400 UK adults found that while 38 per cent of people now have a digital-only bank account, only 12 per cent use it as their main ban
Over half of 18-24 year olds have a digital-only account, double that of those aged 55+
The most popular reasons for not using digital-only banks were the desire to visit a branch or speak to staff, whilst almost one in five are concerned about data security and the financial stability of digital-only banks
What does this mean?
“On the one hand, it’s plain for all to see that customers continue to do more banking digitally and that they value great digital experiences via mobile apps and digital channels,” said Tom Merry, managing director, banking strategy at Accenture. “At the same time, there is still a significant part of the population who want human interaction. The big banks must balance a fantastic digital experience with human experiences when they matter.”
